Privacy Policy

Use of Cookies

This website (, «website») uses cookies in order to make the visit on this website as user-friendly as possible. Cookies are small text files stored by the web browser of your access device (PC, smartphone etc.) in order to analyse your usage of the website. For example, cookies may take a record of how often people visit certain parts of the website and thus help developing a tailored offer with useful content. Cookies do not cause any damage on the user’s access device and do not contain any viruses.

Most browsers accept cookies automatically. If you do not want your browser to store cookies, you can deactivate this function at any time by changing your browser settings. In this case, some functionalities of might not work.

You can delete the cookies saved in your browser at any time in the browser settings.

Server Log Files

The provider collects, saves and submits so-called server log files to PPCmetrics AG. Server log files are generated automatically when the website is accessed. The server log files contain data such as date and time of access, submitted data volume, browser type incl. version, the user’s operating system, the previously visited page (referrer URL), the IP address or the requesting provider. PPCmetrics AG uses the server log files exclusively for statistical evaluations for operating purposes and the optimisation of our services.

Video Plug-Ins

The website contains plug-ins that allow watching videos of third-party providers such as Youtube on the website. These third party providers may store cookies in your browser when you click on the videos. PPCmetrics AG has no influence or access on such cookies.

Google Analytics

By visiting this website, you agree with the following treatment of your data by Google Analytics:

This website uses Google Analytics, a web analysis service of Google Inc., which uses cookies. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics collects in particular the following data: your IP address, the date, the time and the duration of your visit on the pages of, the performance of during your visit, general information about the operating system and the browser as well as about the source page. The data that are collected by Google Analytics are usually sent to a server of Google Inc. in the USA and are stored there. They can be used to evaluate your usage of the website, to compile anonymised reports about the website activities for the website operator PPCmetrics AG and to provide other services in relation to the usage of the website and the internet. Google Inc. may transfer the collected data to third parties where required to do so by law or where third parties process them on behalf of Google Inc. For further information, PPCmetrics AG refers to the data privacy and security provisions of Google Analytics

You may prevent the collection and the transmission of your data generated by the cookie and of data related to your usage of the website to Google as well as the distribution of these data by Google by downloading and installing the following browser plug-in:

Contacting and Processing of Personal Data

If you contact PPCmetrics AG via the contact form, your submitted personal data will not be linked with Google Analytics. PPCmetrics AG uses the data only to the extent necessary for the processing of your request and stores them in case follow-up questions arise.

In general, you have the right of access to and rectification or erasure of your personal data and to restrict data portability as well as to withdraw and to object. In this case, please get in touch with us by sending an e-mail to

E-Mail Updates

By registering for our e-mail updates on the website, you agree for your e-mail address as well as the personal data you have submitted to be stored in a database by PPCmetrics AG and that PPCmetrics AG periodically sends you e-mails with current issues, research or specialist articles.

In case you receive e-mail updates from PPCmetrics AG (with or without having registered on our website), PPCmetrics AG may use your e-mail address as well as your first name and your last name for marketing purposes. Your data will not be transferred to third parties. You can cancel the e-mail updates at any time by clicking on the link at the end of one of these e-mails.


If you think that the processing of your data is contrary to data protection law or that your legal claims in connection with data protection have been infringed in any other way, you may complain to the supervisory authority.

Contact Details

Please find our contact information here.